Language used for meaning is communication.  Language used for effect is an art form used for the fun of it. 
I had a dentist once say to me, ”You know if you’d preach about Buddha or other Eastern religions you’d have a bigger church” (we already had a church of 5,000). I asked what he […]

Post-modern communication attaches a great deal of meaning to effect. And it affects our ability to communicate authoritative final truth on much of anything. As a communicator I know I have to win the battle of the authoritative and singular meaning of language before I can get deeply enough into the soul to see transformation. […]

It is also rumored that “I am the Walrus” was Lennon’s attempt at a shot against Bob Dylan. He felt Dylan got away with murder lyrically with his nonsensical verbalization. He felt he worked hard to gain meaning and Dylan just wrote for effect. So he took up the mantle and wrote for effect in […]

Songwriters use words for effect. You can apply them as you will. It depends upon how they effect you. John Lennon wrote: ”I am the Walrus, I am the egg man coo coo cachoo.” What does this mean? It means nothing. It is a catchy construction of sound. It is language used for effect not […]

One of the challenges of being a postmodern communicator is that words are not necessarily tied to the single truth of their meaning. Words can be used just for effect. And, often, no, very often, postmodern people listen for effect rather than meaning.
John Lennon wrote a song titled “I am the Walrus." It is […]