On postmodern communication: Jesus’ name for effect

Language used for meaning is communication.  Language used for effect is an art form used for the fun of it. 

I had a dentist once say to me, ”You know if you’d preach about Buddha or other Eastern religions you’d have a bigger church” (we already had a church of 5,000). I asked what he heard when I said, “Jesus was the only way.”  He said, “Well that we need to have a solid focus point for our spirituality and you are wanting us to feel what that is like.”  

My response, “So you think I just used Jesus’ name for effect.”