Post-modern communication attaches a great deal of meaning to effect. And it affects our ability to communicate authoritative final truth on much of anything. As a communicator I know I have to win the battle of the authoritative and singular meaning of language before I can get deeply enough into the soul to see transformation.
This is how we can get a former leader like Ted Haggard speaking against homosexuality and revving a crowd up. Language is for effect in its use here. It’s the response of the crowd not content and truthfulness of the word that is premier.
You said:
“It’s the response of the crowd not content and truthfulness of the word that is premier.”
I guess we love the very thing we despise, don’t we?